Technology, despite it's lofty aspirations, always seems to end up serving the most basic of human desires. Namely, SEX. And anything that might get you SEX. The proliferation of dating and hook up sites in North America and Western Europe is mind boggling. And the stigma of meeting a partner online fades more and more with each LavaLife or Match.Com billboard.
So it's only natural that more 'respectable' traditions should also take advantage of the new technology.
India Cell Phone Companies Become Matchmakers
Now, that's something that Nerve should take note of. It certainly would help to make text messaging a lot more popular in the States...